BBA (Hons) Business Studies
The three-year full time BBA (Hons) Business Studies programme at GD Goenka World Institute mirrors the internationally acclaimed business undergraduate programme at Lancaster University. The degree is awarded by Lancaster University and is recognized internationally for work or more advanced study.
The programme integrates contemporary knowledge across business disciplines such as statistics, accounting and finance, economics, marketing, management, and human resource. It provides students comprehensive knowledge and appreciation of theory and practices in business management and administration.
It is an intense and highly demanding programme that entails substantial self-study, reflective and peer-to-peer learning through class discussions and individual and group written assignments and class presentations. Students are provided support to transition to a system of education that could be substantially different to other undergraduate programmes. GD Goenka World Institute offers the following two compulsory foundation courses to help students transition into this contemporary, demanding and one of the foremost undergraduate management programme in the world: Mathematics and Data Analysis; Business Communications and Soft Skills.
The Institute also operates a “Buddy Programme” through its “Student Welfare Centre”. Under this programme an academic staff member works one-on-one and shadows a student all through his stint at the Institute.
TRANSFER TO LANCASTER UNIVERSITY, UNITED KINGDOM
Students who qualify (based on class performance, performance in assessments, discipline, attendance records etc.) are eligible to transfer to Lancaster University in the final year of their programme. Students who transfer will be required to pay the fees charged by Lancaster University and will be entitled to all benefits that students studying in the UK Campus are entitled to.
First and second years undergraduate management students can apply for a competitive and merit based three week “Summer School” attachment at Lancaster University. The Summer School attachment provides students the opportunity to engage in study, co-curricular and extra curricular activities with students in Lancaster University’s UK Campus and students from Lancaster University’s offshore operations in countries such as China, Singapore, Malaysia and elsewhere.
CAREER AND ADVANCED STUDY
Lancaster University’s business qualifications open up opportunities for rewarding careers in private sector organizations in India and abroad. The Institute’s “Placement and Industry Internship Centre” supports students in various ways (though industry visits, competency building workshops, workshops on soft skills and communication etc) to seek and compete for positions and internships in India and abroad.
Past graduates hold executive positions in a top-tier service, manufacturing and consultancy organizations such as Mazars, Deutsche Bank, JWT, HSBC Bank, Standard Chartered Bank, Capital IQ, Grail Research, Tata Power Corporation, American Express, India Bulls, HDFC Bank, and ICICI Bank.
|PART I – YEAR I||PART II – YEAR II||PART II – YEAR III|
|ECON 100 Principles
|MKTG 222 Marketing Fundamentals||MKTG 232 Advertising|
|MSCI 110 Business Analytics||MKTG 227 Marketing Management Essentials||MKTG 334 Integrated Communications|
|ACF 100 Introduction to Accounting and Finance||MNGT 213 Data Analysis for Management||MNGT 320 Rethinking Leadership|
|MNGT 120 Business and Management: An Introduction to Theory and Practice||MNGT 220 Strategic Management||MNGT321 Management in the 21st Century|
|+ OPTIONAL AREAS||+ OPTIONAL AREAS|
|Optional Areas||Year II (Optional Modules)||Year III (Optional Modules)|
|Economics||ECON 207 Managerial Economics
ECON 208 Business and International Macroeconomics
|ECON 333 International Economics
ECON 334 International Business
|Accounting & Finance||ACF 213 Management Accounting for Business Decisions
ACF 214 Principles of Finance
|ACF 302 Corporate Finance
ACF 308 Financial Statement Analysis
|Management Science||MSCI231 Introduction to Operations Management
MSCI251Project Management Tools and Techniques
|MSCI304 Developing Business Information Systems
|Entrepreneurship||ENTR207 Entrepreneurs and Entrepreneurship
ENTR208 Small Business and SME Sector
|ENTR311 (II) Franchising
ENTR314 (II) Family Business
|Human Resources||OWT223 HRM I: Cultures of Employability and Performativity in the 21st Century
OWT224 (II) HRM II: Human Resource Development in the New Economy
|OWT322 (I) Managing Human Resources
OWT323 (II) Comparative and International HRM