ACADEMIC CALENDAR

First Term : August – December
Second Term : January – April
Third Term : April – August

PROGRAMME

GD Goenka World Institute offers Lancaster University’s prestigious MSc in Management (with Marketing) as a one year full time or two years part time programme. The programme is designed to meet the needs of graduates who may not have a business/management background but wish to pursue an advanced qualification in management and marketing.

The MSc Management (with Marketing) provides an in-depth perspective to the principles, problems and techniques of management with a focus in marketing. The teaching and learning methods are highly practice oriented and include group work and dissertation component. The programme aims to develop skills in team dynamics; conducting meetings effectively; prioritizing, scheduling and keeping to deadlines; and soft skills to competently negotiate, persuade and influence stakeholders.

The programme is accredited by the Chartered Institute of Marketing (CIM), United Kingdom. Students who successfully complete the MSc in Management could qualify to pursue CIM’s Professional Diploma in Marketing.

PROGRAMME OBJECTIVES

  • Analytical and decision making skills drawn from disciplines such as Accountancy & Finance, Economics
  • Human Resource Management and Marketing
  • Appreciation of the nature of management and the complexity of organizations
  • Knowledge of managing change and team dynamics
  • Competency in the application of analytical and statistical techniques in management decision making
  • Capability in writing succinct reports and making presentations
  • Skills in undertaking research projects

ELIGIBILITY FOR ADMISSION

The students are selected on the basis of performance in:
  • Undergraduate degree programmes (BCom, BBA, BSc, BE etc.)
  • GDGWI’s entrance examination (Applicants who have successfully completed CAT, GMAT, MAT may be exempt from taking the entrance exam)
  • Personal/Group Interview
Normally, applicants are expected to have minimum 60% average marks in their undergraduate degree programme.

CAREER OPPORTUNITIES

Lancaster University’s management qualification opens up opportunities for rewarding careers in private sector organizations in India and abroad. Lancaster University qualifications are also unequivocally accepted as requisite qualifications for advanced study in top-tier universities worldwide.

The Institute’s “Placement and Industry Internship Centre” supports students in various ways (through industry visits, competency building workshops, workshops on soft skills and communication etc) to seek and compete for positions and internships in India and abroad.

PROGRAMME STRUCTURE

  • MNGT501 Introduction to Business Analytics
  • MNGT502 Accounting & Financial Management
  • MNGT504 Economics for Managers
  • MNGT505 Marketing: Applied theory and Practice
  • MNGT506 Organisational Behaviour and HRM
  • MNGT508 Strategic Management
  • MNGT503 Operations Management
  • MNGT507 Management
  • MNGT509 Management in Practice
  • MNGT541 Marketing Communications
  • MNGT542 Business & Consumer Behaviour
  • MNGT543 Strategic Marketing
  • MNGT510 Research Methods
  • MNGT511 Research Project
ADMISSION QUERY