Overview

Mr. Kushal Kataria is the Lecturer of Marketing at GD Goenka World Institute. His primary expertise is international marketing, and his research focuses on the marketing of international higher education.

Biography

Mr. Kushal Kataria is the Lecturer of Marketing at GD Goenka World Institute. His primary expertise is international marketing, and his research focuses on the marketing of international higher education. Mr. Kataria did his M.B.A. with specialization in International Business from the University of Applied Sciences (FHTW Berlin), Germany where he was awarded a Merit Scholarship.

Mr. Kataria has over 8 years or teaching and research experience in India and abroad. Before joining GD Goenka World Institute, he has worked with The German Institute for Economic Research (DIW Berlin), The Hongkong and Shanghai Banking Corporation (HSBC), Ansal Institute of Technology (Gurgaon) and JK Business School (Gurgaon).

At The German Institute for Economic Research (DIW Berlin), which is the largest economic research institute in Germany, he worked on projects of European Commission and was awarded for his outstanding contribution in developing a case study on Hungarian electronics industry, which has been published by the European Commission. At HSBC, he was rated as the Best Employee for his excellent performance and work ethics. Mr. Kataria has also received training in Case Method of teaching from Indian Institute of Management (IIM), Ahmedabad.
Mr. Kataria has been involved in voluntary teaching work for the poor and underprivileged children in his town. He has traveled extensively through Western Europe and North India and maintains a desire to experience a variety of cultures worldwide.

Research and Publications

Journal Article/Paper (Published):

Kataria, K. & Hisam, M.W. (2011) Globalization: Implications for Higher Education Institutions in India, Journal of Commerce, Monirba, University of Illahabad.

Books/ Book Chapters:

Kataria, K., 2009, “Corporate Farming: A Viable Model” chapter contributed in the book “From Contract Farming to Corporate Farming: An Agenda for India Farm Inc.”

Current Research:

Currently pursuing Ph.D. from Aligarh Muslim University

Affiliations

Academic Affiliations:

Prior to joining the GD Goenka World Institute, Mr. Kataria was on teaching assignment with JK Business School, Gurgaon, Ansal Institute of Technology, Gurgaon. He has also been associated with German Institute for Economic Research (DIW), Berlin, Germany as Research Assistant.

Professional Affiliations:

Hongkong and Shangai Banking Corporation (HSBC), Gurgaon (Banking Assistant)
Associate Fellow, UK Higher Education Academy
Member, All India Management Association and Gurgaon Management Association

Achievement and Awards

Merit Scholarship Award, University of Applied Sciences, Berlin, Germany, 2003