Faculty Details

Faculty Details
Anureet Kaur
Assistant Professor

Area: Management


 


Education

MBA, GGS IndraprasthaUniversity, Delhi, India
BA (Hons) Economics,Delhi University, New Delhi, India
UGC - NET (Management)

Experience

7 years

Interest

Marketing Management, Consumer Behavior, Distribution Management, Consumer Attitudes and Self Service Technologies.



Career overview

Anureet Kaur joined GD Goenka World Institute Lancaster University in 2014. She has more than 7years of experience in teaching and research. Prior to joining GD Goenka World Institute Lancaster University she has taught at IIRT, University of Florida, USA Retail Management Programmes in India and NIILM School of Business, New Delhi.





Research and Publications

Conference Proceedings
  • ‘Insights into consumer minds- Exploring antecedents of self-service technology use’, National Conference on Mind Management for Management, University School of Management Studies GGSIP University, Delhi ,India (Kaur, A. and Handa, M., 2014)
  • ‘A Study of antecedents of M-Commerce use among young Indian consumers’, National Marketing Conference, University School of Management Studies GGSIP University, Delhi, India (Kaur, A. and Handa, M., 2015).