Faculty Details

Faculty Details
Deepti Wadera
Associate Professor

Area: Management



Ph.D (Business Administration), Vardhman Mahaveer University, Kota, India
M.Phil (Annamalai University, Annamalai)
PGDM (Amity Business School, Noida)


14 years


Services Marketing, Retail Marketing,Brand Management, Strategic Management, Social Policy Research

Career overview

Dr. Deepti Wadera is an Associate Professor and Area Chair in Marketing at GD Goenka World Institute-Lancaster University. She joined GD Goenka World Institute in 2014.She is a PhD, M.Phil and PGDM in Marketing with more than 14 years of industry and academic experience.

Prior to joining GD Goenka World Institute she served in several other institutions such as Rai Business School, Delhi, IILM Institute of Higher Education and Ansal University. At IILM she taught both MBA as well as BBA programmes affiliated to Bradford University. She has also guided PhD research scholars and has been a member of Board of Studies and Technical Advisory Committee at Ansal University.

Prior to joining academic institutes, shewas associated with media sales department in Mitsubishi Electricals and worked with Parle Agro Ltd in the sales and marketing department.

She has presented several papers in international and national conferences and has research publications in various refereed journals and business magazines.

She has conducted MDPs in the area of marketing at PHD Chamber of commerce and is an AMT Accredited Management Teacher from AIMA.

She has also co-authored a book on Marketing of Services.

She was selected by UNDP as lead author of a case study on ‘Skill Development Initiatives and Inclusion of Disadvantaged Groups: Role of Private Sector in India’ by the Global Alliance for Sustainable Employment (GASTE) supported by UNDP India.

She also undertook a social policy research project as a research consultant with Global Path Fields, Delhi, India.

Research and Publications

Academic Journals
  • ‘Service innovations are a key to differentiate - A conceptual analysis of Indian and international service organizations’, IFRSA Business Review, International Forum of Researchers Students and Academician,5(3),pp112-117.(Wadera,D.,2015)
  • ‘Innovative retail models in retail sector’, IFRSA Business Review, International Forum of Researchers Students and Academician, 4(1), pp193-198. (Wadera,D.,2014)
  • ‘Store choice behavior: A study of retail marketing mix and VALS Model’IFRSA Business Review, International Forum of Researchers Students and Academician,3(4),pp355-362.(Wadera,D.,2013)
  • ‘Brands to consumers- An insight into consumers’ relationship with brands’, IFRSA Business Review, International Forum of Researchers Students and Academician,2(1),pp103-110.(Wadera,D.,2012)
Conference Proceedings
  • ‘Luxury brands and sustainable development’,Global Conference on Managing in Recovering Markets, MDI Gurgaon,(Wadera.D., 2015)
  • ‘Innovative sustainable technology in hotel industry’, International Conference on Strategy Innovation and Technology, Valparaiso University and School of Management Studies, Ansal University, Gurgaon (Wadera.D. and Mishra.S., 2014) 
  • ‘Sustainability from necessity to a strategy- A case study of TCS, using sustainability reporting’, International Conference on Strategy Innovation and Technology, School of Management Studies, Ansal University and Valparaiso University, Gurgaon,(Wadera.D.,2014)
  • ‘Choosing innovations as a key to success in retail sector’, International Conference on Global Competitiveness and Corporate Governance Imperatives in Emerging Economies, School of Management Studies, Ansal University, Gurgaon (Wadera.D., 2013)
  • ‘Study of consumer behavior for retail market of jogger shoes in India’, National Conference on Retail, GGSIP University (Wadera.D. and Bhasin.J., 2008)
  • ‘Retail brands: Conceptual insights and research priorities’, International Conference INBUSH 2007, Amity International Business School, Noida (Wadera.D. andSingh.S.P., 2007)
  • ‘Study of consumer purchasing pattern in Delhi’, National Conference on Designing and Implementing Marketing Strategy, AIMA(Wadera.D. andBhasin.J., 2007)
  • ‘Health tourism - A USP of Indian market’, International Conference on Marketing and Society, IIM Kozhikode (Wadera.D. and Bhasin.J., 2007)

  •   “Marketing of Services”, Global Vision Publishing House (Wadera.D., Kaur.J.,2013)
Trade Journals & Popular Press
  • ‘India’s Skill Development Corporation: Lessons in delivering vocational training through public-private partnership’, UNDP Newsletter, (2015)
  • ‘Art of writing a winning resume’, Business and Management Chronicle Magazine, 18(5),p.7(2014)
  • ‘Online versus brick& mortar start-ups’, Business and Management Chronicle Magazine, 18(4),p.6(2014)
  •  ‘Engineering- MBA: A bet for corporate success’,Business and Management Chronicle Magazine,18(June-July), (2014)
  •  ‘Career prospects in FMCG sector’, Business and Management Chronicle Magazine, 17(January), (2014)
  •  ‘ROI & management education’ Business and Management Chronicle Magazine, (December), (2013)
  •  ‘Green marketing at its best’, De Facto, Ansal University, September (2013)
  •  ‘The changing role of technology- From being an enabler to controller’, De Facto,Ansal University, 2(2), (2013)
  • Book Review on ‘Jugaad Innovation: A frugal and flexible approach to innovation for 21st century’,Ansal University Business Review, 1(1), (2013)
  • ‘Skills for inclusive markets in India: Leveraging the role of the private sector’, Federation of Indian Chambers of Commerce and Industry, New Delhi, India, 29 July 2015.


Contract Research and Consultancy
  • Global Alliance for Sustainable Employment, Istanbul International Center for Private Sector in Development, United Nations Development Programme, Istanbul, Turkey (2014-15)
  • Global Path fields ,India: Social policy Research (2015-16)
  •  ‘Innovations in Marketing’, 19th October 2011, PHD Chamber of Commerce, Delhi.


  •   Board of Studies and Technical Advisory Committee, Ansal University,India(2014)

Achievement and Awards

  • Best faculty award by IILM Institute of Higher Education, Gurgaon
  • Achieved certificate of appreciation for best corporate resource center student at Amity Business School, Noida