Ph.D (Business Administration), Vardhman Mahaveer University, Kota, India
M.Phil (Annamalai University, Annamalai)
PGDM (Amity Business School, Noida)
Services Marketing, Retail Marketing,Brand Management, Strategic Management, Social Policy Research
Dr. Deepti Wadera is an Associate Professor and Area Chair in Marketing at GD Goenka World Institute-Lancaster University. She joined GD Goenka World Institute in 2014.She is a PhD, M.Phil and PGDM in Marketing with more than 14 years of industry and academic experience.
Prior to joining GD Goenka World Institute she served in several other institutions such as Rai Business School, Delhi, IILM Institute of Higher Education and Ansal University. At IILM she taught both MBA as well as BBA programmes affiliated to Bradford University. She has also guided PhD research scholars and has been a member of Board of Studies and Technical Advisory Committee at Ansal University.
Prior to joining academic institutes, shewas associated with media sales department in Mitsubishi Electricals and worked with Parle Agro Ltd in the sales and marketing department.
She has presented several papers in international and national conferences and has research publications in various refereed journals and business magazines.
She has conducted MDPs in the area of marketing at PHD Chamber of commerce and is an AMT Accredited Management Teacher from AIMA.
She has also co-authored a book on Marketing of Services.
She was selected by UNDP as lead author of a case study on ‘Skill Development Initiatives and Inclusion of Disadvantaged Groups: Role of Private Sector in India’ by the Global Alliance for Sustainable Employment (GASTE) supported by UNDP India.
She also undertook a social policy research project as a research consultant with Global Path Fields, Delhi, India.