Faculty Details

Faculty Details
Professor Kim Anne Menezes
Dean: G D Goenka World Institute | Lancaster University

Area: Management



PhD (Applied Statistics), University of Texas at Austin, USA
MS (Applied Statistics), Bowling Green State University, USA
BSc (Statistics), St Xavier’s College, Mumbai, India


17 years


Statistics and computing for management, Research methods for business, Business forecasting, teaching and learning methodologies, Teaching and learning methods, business forecasting and modeling

Career overview

Professor Kim Anne Menezes has an outstanding career background and an equally outstanding academic track record. Kim commenced her academic career in 1999 as Assistant Professor at the University of Cincinnati (USA). Post her assignment with the University of Cincinnati she took up the position as Associate Manager (Research and Development Group) at Nielsen in Cincinnati (USA), a globally leading market research company. At Nielsen, she was responsible for creating and maintaining models for forecasting and trend analyses; preparing specifications for programming teams to implement new forecasting models for Nielsen’s core applications; and providing support to end-users on the mathematics underpinning these forecasting models. After a highly successful career in Nielsen (USA) for nine years, Kim relocated to India. She joined G D Goenka World Institute | Lancaster University in 2011.

Research and Publications

Academic Journals
‘Country-of-origin beliefs for high involvement products: Case of car purchases by affluent customers in India, International Marketing Review. (Bhaskaran, S., Menezes, K.A, and Durdyeva, G., under review)

‘Leadership succession in India’s small-to-medium scale family enterprises’, Career Development International. (Bhaskaran, S., Menezes, K.A, and Deswal. A., under review).

‘Peer review: Its efficacy as a quality control mechanism’, Research in Higher Education Journal, 28 (May), pp. 18-38. (Bhaskaran, S. and Menezes, K.A., 2015)

‘Structured literature review: Time for a switch?’, Journal of Academic and Business Ethics, 9 (December), pp. 158-167. (Bhaskaran, S. and Menezes, K.A., 2014)

‘Estimating the longer-term trend in the extreme values of tropospheric ozone using a multivariate approach’, Environmental Science & Technology, 35(12), pp. 2554-2561. (Menezes, K.A. and Thomas, S., 2001)

Interviews and Media Publications
PaGalGuy (2017). ‘Group Interview with Prof. Suku Bhaskaran & Prof.Kim Anne Menezes | GD Goenka World Institute | Lancaster University’ https://www.pagalguy.com/news/director-speaksg-d-goenka-world-institute-lancaster-university-5437330439536640
Staff Development Workshops
‘Assessment: Ethics, probity, replicability, quality standards established by United Kingdom’s Quality Assurance Agency for Higher Education’, Faculty Training Workshop, G D Goenka World Institute, 21 December 2015.

United Kingdom’s Quality Assurance Agency for Higher Education Review: Student and faculty preparatory briefing’, Training Workshop, G D Goenka World Institute, 02 November 2015.

Faculty Development Programmes
Publishing Made Easy – Academic Writing Workshop, Faculty Development Program, G D Goenka World Institute, 10-14 February 2015.

Achievement and Awards

  • Robert A Patton Scholarship for Outstanding Academic Achievement: 1991, 1992
  • The American Society of Quality Control Masters Award (North-West Ohio Chapter): 1993