Faculty Details

Faculty Details
Kishore Kumar Morya
Associate Professor and Area Chair

Area: Management (Operations)



PhD, University of Rajasthan, Jaipur, India
MBA (Manipal University, Manipal, Karnataka), International Business/Information Technology
B.E. (Engineering College Kota, Rajasthan University, Jaipur), Electronics and Communication NET, UGC


18 years


Optimization Techniques, Supply Chain Management, Research Methods, Project Management

Career overview

Dr. Kishore  Kumar Morya joined G D Goenka World Institute | Lancaster University (GDGWI) in July 2010.  He has more than 13 years of teaching and research experience and 5 years of industry experience. Dr. Morya has served full time and visiting positionsin academic institutions such as IBS Business School, University of Petroleum and Energy Studies, R. A. Poddar Institute of Management, JECRC.

Dr. Kishore Kumar Morya is one of the winners of Aditya Birla India Center, London Business School’s Case Study Development Initiatives Competition 2008. The case was published as a chapter in the book titled, ‘India: Acquiring its Way to a Global Footprint’ published by Palgrave Macmillan, UK. Dr. Morya has cleared National Eligibility Test (NET) in the area of Management in the year of  2005.

Research and Publications

Academic Journals
  • ‘Service modification through extending mass customization in the professional education service industry: Scope, Challenge and Management’, The FedUni Journal of Higher Education, 3 (August), pp. 63-81. (Dugar, A., Morya, K. K. and Shreshtha, M., 2010)
  • ‘Aligning interest of SMEs with a focal firm (MNC) in a global supply chain setup’, ICFAI Journal of Supply Chain Management, (March), pp.49-59.(Morya, K. K. andDwivedi, H.,2009)
  • ‘Google’s digital rights management’, E-Business, (July), IUP, Hyderabad(Morya, K. K. and Sharma S.,2007)
Conference Proceedings
  • ‘StarbucksIndianentry: Challengeforexistingcaféchain’, GDGU-Elixir International CaseConclave,September 4 (Morya, K.K. and Gupta,N., 2015)
    ‘Customer perception about downward vertical extension of a luxurybrand: A caseofLouis Vuitton inIndian market’, GDGUInternational Conference, April, 25-26, Gurgaon (Morya, K.K. and Goyal, K.,2014)
  • ‘Atheoretical studyof supplychain orientation gap betweenMNCs and SMEs’, 7thISDSI&5th OSCMInternational Conference, IMI, NewDelhi. (Morya, K.K., 2013)
    ‘A predicament in Indian retail sector: Deliberation for way out’, Managing a Service Led Economy, British Northern Universities India Forum Conference, Lancaster India Centre, January 4-5, Chennai, India. (Morya, K. K., 2012)
  • ‘Supply chain orientations of SMEs: Strategies for sustainable growth’, Global Recession to Global Recovery: Opportunity, Challenges and Strategies for Sustainable Growth, Nirma International Conference on Management,January 5-7, Nirma University, Ahmedabad. (Morya, K.K. and Das, S., 2012)
    ‘Service modification through extending mass customization in the professional education service industry: Scope, challenge and management’, PDMA India Conference, IIMB Management
  • Review, Product Development for Developing Country Markets: Scope, Challenges and Management, December 17-19, IIM, Bangalore. (Dugar, A., Shreshtha M., and Morya, K. K., 2007)
  • ‘Understanding retailers’ mind:  An empirical study of mom and pop retailers in the grocery food products market in Jaipur city’, 2nd International Conference on Management, Globalization: Opportunities and Challenges,December 27-29, IBS, Ahmedabad.(Morya, K. K. and Sarabhai, S., 2007)
  • ‘Developing supply chain competencies: Think and act differently’, Conference on Supply Chain Management, Institute of Public Enterprises, Osmania University, January 22-23, Hyderabad. (Morya, K. K., 2007)
  • ‘Supply chain integration: An ongoing approach for sustainability’, IILM , Jaipur.,
    (Morya, K. K.,2006)
  • ‘RFID’, National Seminar Amity School of Engineering, Amity Jaipur, (Morya, K. K. andDugar, A., 2006)
Book Chapters
  • ‘Starbucks Indian entry: Challenge for existing café chains’, 2nd International Case Conclave, Elixir, Excel, New Delhi, pp. 45-50. (Morya, K.K. and Gupta, N., 2015)
  • 'Customer perception about downward vertical extension of a luxury brand: A case study of Louis Vuitton in Indian market’,Changing Face of Modern Retail: The Economic Order, Excel, New Delhi, pp. 176-190.(Morya, K. K. and Goyal, K., 2014)
  • ‘Tata-Corus: SpearheadingIndia’sglobal driveto growth’, India: Acquiringits Wayto GlobalFootprint, PalgraveMacmillan, pp. 49-60. (Krishan, K. and Morya, K. K.,2012)
  • ‘Developing supply chain competencies’, Supply Chain Management, Institute of Public Enterprises, Hyderabad and New Century Publications, New Delhi, India, pp. 47-59. (Morya, K. K., 2007)


Management Development Program (MDP)

  • ‘Leveraging supply chain management for sustainable competitive advantage’, PHD Chamber of Commerce and Industry,22nd May, 2012, New Delhi


  • Member: Centre for Logistics and Supply Chain Management Research, UPES, 2009, Dehradun
  • Joint Secretary: Program Committee, ‘Energy Conference 2010 on Innovation,  Entrepreneurship and Business Incubation in Universities: Presenting Best Practices, Case Studies and Research Results’, 3-4 April 2010, at UPES, Dehradun

Achievement and Awards

  • Aditya Birla Case Study Development Initiatives 2008 Award,
  • ‘Tata-Corus: Spearheading India’s global drive to growth’.
  • Best SIP (Summer Internship Project) guide, IBS, ICFAI University