Ashok Pratap Arora


Professor Ashok Pratap Arora is a Professor of Marketing. He was also Chairperson of Marketing Area at the Management Development Institute, Gurgaon. He is Fellow (equivalent to PhD) from the Indian Institute of Management, Ahmedabad, and also an MBA from Indian Institute of Management, Ahmedabad.

Ashok has more than 30 years of teaching experience in institutes like Indian Institute of Management Calcutta¸ University of Bocconi¸ Milan¸ University of Torino¸ National Institute of Design¸ Ahmedabad¸ University of Allahabad. He had been India Chair Professor appointed by the Indian Ministry of External Affairs in Management at Lagos Business School.

Ashok has also consulted for more than 40 organizations in India and abroad. Some of his consulting clients include Bharti Airtel Ltd., Government of India¸ Henkel Italia¸ Larsen & Toubro Ltd.¸ J.K Synthetics Ltd.¸ BPL Ltd.¸ ACC Ltd.¸ IMRB¸ Indica Research¸ Indian Rayon and Industries Ltd.¸ Grasim Industries Ltd.¸ Maruti Suzuki Udyog Ltd., Punjab National Bank, India Steamship Ltd.¸ Norwegian development agency NORAD¸ Reserve Bank of India and Cooksons Ltd.¸. He has conducted over 50 management-training programs for working managers. Some of the organizations for whom he has organized such programs are Bata India Ltd.¸ Bharti Airtel Ltd., Nokia Ltd., Anand Bazar Patrika Ltd.¸ HCL-Hewlett Packard Ltd.¸ Crompton Greaves Ltd.¸ Hindustan Unilever Ltd.¸ IBP Ltd., Greenfield Ltd., Lintas Advertising, and Grasim Industries Ltd.