In continuation to the constant endeavors of G D Goenka World Institute for facilitating industry interface for its students, the post graduate management students (PGDBM Batch of 2010-12 and 2011-13) visited the factory of Perfetti Van Melle India at Manesar, Haryana on Saturday, October 8, 2011.
 
Students pursuing PGDBM with specialization in Marketing, Finance, Human Resources, and International Business visited the Manesar plant.
 
The students were received by Mr. Rajiv Yadav , Senior Manager – Human Resources of Perfetti Van Melle India Private Limited. They were given a detailed presentation about the operations, supply chain, critical to business functions and different processes that are combined to manufacture a host of existence brands of Perfetti Van Melle such as Mentos mints, Chlormint gum, Happydent mint gum, Alpenliebe caramel chews, Center Fresh gum among others.

The students were then taken around the factory to visually experience the production and packaging cycle. Each process was explained to them by the experts from the operations itself in easy to understand and clear manner. The students could see for themselves how proficiently, hygienically and smoothly people at Perfetti Van Melle India were carrying out its manufacturing operation with a clear eye for details towards ensuring high level of quality. The students were also given complimentary gifts by Perfetti Van Melle as a token of appreciation.
The industrial visit to Parle factory was a success as students could relate to the management concepts discussed in the classroom with the latest industrial practices used to enhance quality and productivity at the shop-floor.

Students Feedback

Rajesh Kumar Chindalia (PGDBM- 2010-12)
Industrial visit that took place on Saturday gave us hands-on experience of what we study in textbooks. We got to visualize how operations that place in practical terms.  I enjoyed this visit and got to learn few things.

About Perfetti Van Melle India

Perfetti Van Melle India, a fully owned subsidiary of the global conglomerate Perfetti Van Melle, headquartered in Lainate, Italy, started its Indian operations in 1994. The company today enjoys close to 30% market share, thus making them one of the leading players in the confectionery industry in India today.

Perfetti Van Melle entered the Indian market in 1994 by offering its first brand Center Fresh, followed by Big Babol and Alpenliebe in 1995. The other brands like Chlormint, Mentos, Fruittella, Cofitos, Happydent and Marbles followed subsequently. PVMI enjoys a huge brand recall among its consumers which form a total estimated market size of Rs.3000 cr.

Perfetti Van Melle India has more than 15 brands under its umbrella, all of which have been launched after considerable market research and insight so as to adapt to the likes and preferences of the consumers. The climatic conditions of the Indian geographical region have been kept under consideration for product composition and long shelf life.